Tuesday, September 29, 2009

IT'S BEEN A LONG TIME..WE SHOULDN'T HAVE LEFT YOU


OH EM GEE...IT HAS ALMOST BEEN A YEAR SINCE WE HAVE BLESSED YOU WITH A POST. I PROMISE WE WILL TRY TO UPDATE AT LEAST ONCE A WEEK FROM HERE ON OUT!
SO..LET'S DO A QUICK RECAP!! UMM...LAST POST WAS IN FEBRUARY 2009...SO:


-WE WORKED REALLY HARD TO CRANK OUT THE FIRST VAULT OF THE ARCHIVES COLLECTION. WE PRODUCED SAMPLES FOR THE 12 PIECE WOMEN'S CONTEMPORARY LINE, ALONG WITH COUTURE PIECES AND ONE OF A KIND ACCESSORIES.


-IN PREPARATION FOR THE FASHION FIGHTS CANCER EVENT, WE SHOT THE AD CAMPAIGN AND VIDEO FOOTAGE FOR THE FFC SITE


-WE JOINED FORCES WITH INTERNATIONAL FASHION SOCIETY AND AUDI TO PRODUCE AN EVENT CALLED "FASHION FIGHTS CANCER" NYC. THE EVENT WORKED IN CONJUNCTION WITH AUDI AND ST. JUDE'S HOSPITAL, HOSTING NYC'S FINEST WITH THE OPPORTUNITY TO SHOP FOR A GREAT CAUSE. WE OFFERED EVENT GOERS TO SHOP THE LATEST STYLES FROM ARCHIVES, BYRON LARS, WHISTLE & FLUTE, FALLS, AND LOTUS GRACE. THE EVENT TOOK PLACE AT THE AUDI FORUM ON PARK AVENUE IN NEW YORK CITY. ONE WORD TO DESCRIBE THE EVENT, SUCCESSFUL!


-ONCE SAMPLING WAS COMPLETED, WE SHOT THE LOOK BOOK FOR THE ARCHIVES COLLECTION. HAIR AND MAKE UP WAS DONE BY RESIDENT ARCHIVES ARTIST MISS CARI DUPREY!
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IN THE SAME DAY, WE SHOT THE EDGY AD CAMPAIGN FOR ARCHIVES. A GREAT CONCEPT SHOT IN THE FREEZING COLD


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-SINCE WE ARE SO AVANT GARDE, WE DECIDED TO HAVE A LIFESTYLE SHOOT WITH LAINA K. PHOTOGRAPHY. IT SHOWS A SOFTER APPROACH TO THE COLLECTION. HAIR STYLIST ON SET FOR THE DAY WAS JASELLE WATKINS, WITH MAKE UP BY SHAINA REGGANS.

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-HEAD DESIGNER O'NEAL WYCHE MADE CUSTOM GARMENTS FOR THE COMPANY'S CLIENT SUZY MALICK FOR AN ISSUE OF CLEAR MAGAZINE




-WE THEN PACKED UP THE COLLECTION FOR THE BIG MOVE TO ATLANTA, GA TO WORK ON OPENING UP OUR PRODUCTION HOUSE AND BRINGING FASHION FIGHTS CANCER TO ATLANTA